Challenge: Due to budget and time restrictions, we were unable to collaborate with an influencer or artist as we had the year before. However, we still needed an inclusive, clearly branded, and non-denominational idea. The only specific ask was the box had to feature a twist on The Bay stripes.

Solution: The Graphic Designer created a beautiful prismatic design with the classic Bay stripes, and I expanded on that visual concept into an emotional one. Colour is a reflection of unique beams of light, and the calendar is here to inspire you to shine your brightest for the holiday season. We then leveraged unboxing videos with influencers instead of collaborating with one on design and curation, which successfully spiked social engagement and interest. Photography and scale played a huge role in highlighting the competitive value of the calendar, focusing on the inclusion of a number of full-size luxury items.

Result: The Calendar once again sold out within a week of going live.

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