RE/PURPOSE BEAUTY RECYCLING PROGRAM

Hudson’s Bay Company

Overview

When developing the name and tone of voice for Hudson’s Bay’s beauty recycling program, it was important to keep a friendly and informative tone, like a “clean-beauty-guru best friend.” We wanted this program to feel accessible and easy to understand, removing any pretension so that the customer feels empowered to participate.

Copy

Program Name:

Re/Purpose Beauty

Educational Copy Examples

  • So much of our beauty products end up in landfills, even when they’re thrown in the recycling bin. That’s because some things —like pumps and mascara tubes—can’t be recycled.

  • With our Re/Purpose Beauty program we’ve made it easier for you to recycle the hard-to-recycle and rewards you for doing it.

  • How to Recycle Beauty Products

    STEP ONE Empty, rinse and dry your products. They must be less than 60 mL. (think the size of a yogurt cup)

    STEP TWO Bring them to your nearest Hudson’s Bay location and look for the bins in our beauty department

    STEP THREE Confirm you are a Hudson’s Bay Rewards member and get $5 back in Rewards points for every five containers you recycle.*

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