RISE LITTLE EARTHLINGS
Hudson’s Bay Company
Overview
Rise Little Earthlings is a kid’s lifestyle and clothing brand that launched exclusively at Hudson’s Bay. As the copy lead, the goal was to highlight its exclusivity, and to tap into the whimsy of its out-of-this-world brand identity. This brand is affordable and high quality, so the copy tone reflected this by keeping it approachable yet still elevated.
The brand’s identity includes 4 ‘brand ambassadors’ - adorable characters that radiate positivity and individuality. Creating personalities for these characters required an optimistic and affirmative tone, appealing to parents and kids.
Copy
Hero Copy
Exclusive styles for your little one to play, party, dream and splash in.
Ethically sourced styles at great prices.
Organic designs made for play.
Get sustainability and style.
Character Copy
Moonie the Curious Adventurer:
Moonie is a hopeful explorer who is fearlessly curious and adventurous.
Chantelle the Kind Soul:
Chantelle promotes self-care, wellness, movement and the importance of rest.
Gogg the Empathetic Visionary:
Gogg is a leader who stands for honesty, strength, selflessness and compassion.
Cosmo the Happy Dreamer:
Cosmo is a joyful believer in big ideas, creativity and imagination.