LOYALTY PROGRAM
Shoppers Drug Mart
Overview
As senior copywriter, I was responsible for leading the messaging and production of Shoppers’ promotional campaigns and weekly promotional emails. My focus was on ensuring a consistent brand tone across a wide number of assets, while maintaining fresh and interesting headlines to entice the reader to explore their offers.
Promotional Headlines
All About New
New fresh-faced finds.
Cool products. Hot offers.
Find NEW in store NOW!
‘Tis the season to celebrate you.
Promotional Offers
Here’s a token of our appreciation during this holiday season. Thank you for your ongoing loyalty & support.
Get 20x the PC Optimum points when you spend $75 or more on almost everything in-store using your PC Optimum card.
Get 40% back in points when you redeem 50,000 points or more on almost anything in-store.