SHOPPERS BEAUTY
Shoppers Drug Mart
Always Proud with QUO
Overview
Leading the copy for QUO’s Pride campaign, I focused on crafting bold and to-the-point messaging to project a strong and confident tone. Messaging had to support the sales of QUO products along with celebrating Pride, and so I took an instructional approach to the copy, suggesting the product’s use case in the context of achieving your perfect Pride look.
Hero Copy
I am me.
I am seen.
I am proud.
Product/Promotional Copy
Use this eyeshadow palette wet or dry to create bold looks that show your pride.
Feel fabulous with these lovely lashes that complete any look.
10% of sales up to $25, 000 will go to Pflag Canada.
Shoppers Beauty Pros
Overview
Shoppers Beauty launched a new influencer recruitment campaign, which I led as the senior copywriter. The goal of this messaging was to ensure that this campaign felt exciting and enticing to influencers, while also remaining approachable as we wanted creators large and small to apply. Recruiting authentic, fresh faces for this campaign was important so we made a specific call out regarding the unimportance of small follower counts.
Copy
Psst, Aspiring Beauty Influencer. Yes, you. Join our community of beauty content creators!
Shoppers Beauty Pro Program is offering a 1 year paid partnership to take your social game to the next level and get paid for your beauty expertise!
Are you obsessed with beauty and trends? A master content creator and editor? Looking to grow your following and gain on set experience?
Do you want entry to exclusive VIP beauty events? Access to exclusive products? To connect with industry leaders? One-on-one advice and training from the Shoppers’ PR and social teams?
We’re looking for unique and authentic creators, regardless of their follower count!
Applying is easy! All you need is a public Instagram account, a camera to film two videos, and an application form. Find out all the details at www.shoppersdrugmart.com.