BACK TO SCHOOL READY
Hudson’s Bay Company
Overview
The goal of the 2022 Back to School campaign was to position The Bay as the easiest and coolest back to school shopping hub.
This campaign taps into the Y2K trend of the time, gamifying back to school shopping in a way that feels nostalgic for parents and on trend for kids.
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Hero Copy
Back to School Ready. Shop once, get everything.
Back to School Ready. Supplies don’t have to be boring.
Back to School Ready. We’ve done your shopping homework.
Category Copy Examples
From Dr Martens to Levis, you don’t have to understand the trends - we’ve got them.
Their perfect sneaker (to earn you ‘Cool Parent’ status).
Give them an actual fresh start, with tee and underwear value packs.
Save on time and waste with eco-conscious Tupperware for easy lunches.
Say hello to a slow cooker that’ll make weekday meals effortless.
Get their wish list for less with $25 off every $150 purchase.
25% off kids clothing: the brand they want, with savings you’ll love.
